seca and ClubPlanner expand data-driven fitness workflows through new integration

Fitness operators can now combine precise health metrics with automated processes, supporting more informed coaching, improved member retention, and data-driven decision-making across the entire member lifecycle.

Medical precision integrated into everyday fitness operations

Through the integration, measurements captured with seca TRU body composition analyzers are automatically transferred into the ClubPlanner member profile. Key parameters can be stored, tracked, and analyzed over time, allowing clubs to better identify progress, retention risks, and coaching opportunities.

Efficient workflows: measure, analyze, act

The integration was developed in close collaboration between the development teams of seca and ClubPlanner. Following the setup of a dedicated demo environment and API connection, core functionalities were successfully implemented – including automated data transfer and seamless processing of measurement data within the member profile.

With the integration, fitness clubs can now:

• Start body composition measurements directly from ClubPlanner
• Track member progress and long-term health trends
• Automatically trigger coaching and follow-up actions
• Strengthen retention through measurable, personalized health insights

A valuable addition to the partner ecosystem

The integration with ClubPlanner marks another step in seca’s strategy to build a connected ecosystem of digital partners, extending the value of medical-grade measurements into everyday fitness environments. By embedding validated health data into operational software, seca supports fitness operators in delivering more personalized, measurable, and outcome-driven member experiences.

“With seca, we add a powerful additional layer of measurable health to the platform. Member results and coaching become even more personal and effective.” Levi Roelofsma, CTO, ClubPlanner

“Our goal at seca is to make medical precision accessible across fitness and health environments. The integration with ClubPlanner is a strong example of how validated measurement data can support smarter, data-driven workflows.” Jay van het Nederend, Sales Manager mBCA Medical Fitness Benelux, seca

Availability

The first version of the integration is available for fitness clubs using seca TRU in Benelux and Germany. Further enhancements, including visual widgets, are planned for future releases.