seca opens Asia Pacific branch in Kuala Lumpur

- seca, global market leader in medical measuring systems and scales, opens its 14th international branch office in Kuala Lumpur. In addition to China and Japan, Malaysia is the third country in Asia with its own subsidiary. seca sees great growth potential, particularly in increasing public and private healthcare expenditures and the growing demand for high-quality medical technology products.

"For years we have observed widespread optimism in this region," says Andreas Schneider, Head of Sales International at seca. Investment in the healthcare markets is rising, the import of medical products is increasing and medical tourism is booming. The demand for equipment in medical facilities and users' qualifications are fast approaching Western standards. Consequently, the requirements for medical products and services also are growing. "Via trade partners seca has had a presence in Asia for more than forty years. We opened branches in Japan and China in 2004 and 2005, respectively. The dynamics in the Asia Pacific markets, however, requires proximity to our partners that will allow us to give them more individualized service in this eventful growth phase. The opening of the Kuala Lumpur branch is a logical move and a promise of loyalty to our local partners and customers."  

Customized solutions for the medical measuring and weighing sectorDespite the upturn, the state of development in medical care in Asia Pacific varies greatly. While Singapore is already equipped with high-level medical technology, countries like the Philippines, Indonesia and Vietnam are still in the starting blocks. The broad product portfolio from seca and the company's 175 years of experience make possible individual solutions for every application area and stage of development. In addition to classic scales and height-measuring instruments, seca has long produced measuring stations that communicate with each other and send measurement data directly into electronic patient records and service systems equipped with sophisticated software that ease the workload in everyday medical care. Special innovations include the gold standard-validated medical Body Composition Analyzer (mBCA) and medical vital Signs Analyzer (mVSA) which use Bioelectrical Impedance Analysis to revolutionize diagnostics and treatment. Furthermore, seca offers its trade partners extensive services and works closely with users to devise customized solutions.   

The Kuala Lumpur opening promotes seca's role as international innovation driverThe new branch has its own showroom, where it will present products in future, and rooms where customers and dealers will be trained.  "Precision, reliability and quality have been the cornerstones of our work for generations," says Robert Vogel, one of three managing directors at seca and the responsible party for International Sales and Marketing. "The closeness to our partners is a major factor in securing our success and standards. That's why we have always invested in the expansion of our international branches."  

seca realizes 96% of revenue in foreign countries. Outside Germany, the company is represented by 14 subsidiaries around the world and exports its products to 140 countries. The highest-earning subsidiaries are in the Middle East, the USA and South America, where seca is represented in Mexico, Brazil and, since 2016, in Bogota.  

Contact in Kuala LumpurLennart von Wülfing
General Manager
+60 1 737 119 73 |
Q Sentral, Floor 25, Jalan Stesen Sentral 2, Kuala Lumpur Sentral
50470 Kuala Lumpur, Malaysia

Press Contactseca gmbh & co. kg
Anika Otto, PR Manager
Tel.: +49 40 20 00 00 411

seca – Precision for HealthSince 1840 seca has perfected the skill of developing innovative weighing technology combined with practical functions and has become the world's market leader in medical measuring and weighing. seca measuring systems and scales are sold by 14 branch offices and exported to 110 countries. The seca service network guarantees continuous maintenance of the precision instruments. To provide doctors and medical personnel with professional support, seca maintains close contact to users and tailors innovative products to the exact needs of their medical applications. Examples include the medical Body Composition Analyzer (mBCA) which analyzes body composition by means of Bioelectrical Impedance Measurement (BIA), and the seca 360° wireless system which supports doctors with diagnoses. Ultra-modern production technology, durable materials and a worldwide quality management system ensure top-level product standards.


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