With the founding of a new branch in Finland in September 2013, seca is pursuing its global growth strategy with more intense customer care. seca finland oy follows Brazil as the second foreign branch established by seca this year. The world’s Number 1 company in medical measuring and weighing will continue its expansion into relevant markets as seca earns 98 percent of revenue outside Germany.
Robert M. Vogel, seca Managing Director of Sales & Marketing: “Hospital projects, high quality standards and continuing privatization in Finland generate a great deal of procurement activity and present a positive outlook for market development. So this is exactly the right time for seca to bring fresh impetus to the Finnish market with its own branch in Espoo.”
With a market share of 65 percent in medical measuring systems and scales, seca is the market leader in Finland. The goal is to increase market penetration by getting closer to the user, introducing innovative products like the medical Body Composition Analyzer seca mBCA and marketing specifically to selected target groups. seca also plans to expand professional service for seca products in Finland. Petri Ranki is the general manager of the new branch. He is very familiar with the seca portfolio as he was responsible for it when he worked for a Finnish dealer.